A massive leap then, from E4’s The Midnight Beast to the BBC’s Shakespeare Unlocked Season. Ben Newman of Pulse Films directed a beautiful trailer covering 5 of Shakespeare’s most loved works, Romeo and Juliet, Othello, Henry V, The Tempest and a Midsummer Night’s Dream. He wanted the costumes to have a contemporary slant, referencing a signature piece from Alexander McQueen’s Spring/Summer collection for Juliet’s dress. And so, in 4 days we designed and made a couture dress. Here it is in all its stages.